Job Description
Since 2009, mindbodygreen has been leading the health & well-being conversation, providing our community with actionable content, experiences, and products to help them make meaningful change in their lives.
mindbodygreen believes that the well-being world often overlooks marginalized voices. We are committed to building a workforce and community that reflects better representation in our team and everything we do. mindbodygreen encourages people from all backgrounds, ages, abilities, and experiences to apply for our roles. mindbodygreen is an equal opportunity employer. We do not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.
We are currently in search of a marketing copywriter to join our team to support our commerce businesses. Work collaboratively with our creative team to own and drive marketing copy across all aspects of the funnel to improve engagement, sales and bring the mindbodygreen brand to life.
Role/Responsibility
Writing short-and long-form copy to optimize all steps of the funnel (ads, email, landing pages, PDPs) using your knowledge of sales and psychology to improve sales conversions and key engagement metrics
Generate engaging and on-brand copy for various marketing channels, including website, email campaigns, social media, and advertising materials for both our online education and CPG business
From crafting product descriptions and social media ads (especially Tiktok, Meta and Youtube) to developing email marketing campaigns and copy for packaging, you'll have the opportunity to showcase your creativity and passion for writing while helping us connect with our audience on a deeper level
Craft compelling product narratives and descriptions that highlight the features, benefits, and efficacy behind our products
Help brief in paid ad concepts to drive new customer acquisition
Ensure consistent messaging and tone of voice across brand communications, help evolve established brand voice as necessary
Qualifications
4+ years of experience as a copywriter in a agency or D2C brand, experience with supplements preferred
Exceptional writing skills, with the ability to craft persuasive and compelling copy that drives action and engagement
Proven track record driving business results through CRO and copy and/or ad copy that performs on social media (Meta, Tiktok)
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
Strong understanding of brand voice, tone, and storytelling principles
Excellent communication and collaboration skills, with a proactive and solutions-oriented mindset
Available digital portfolio or work samples
Benefits and Perks:
Remote work (when not meeting with clients in person)
Health insurance
Dental Insurance
Vision Insurance
Life Insurance
FSA Eligibility
401K Retirement Plan (optional)
Access to all mindbodygreen classes
Generous discount on mindbodygreen supplements and personal care
Flexible Paid Time Off
Paid Holidays
Maternity / Paternity Leave
mindbodygreen.com
Job Tags
Holiday work, Remote job, Flexible hours,