Content Marketing Specialist-Vietnamese Market Job at Weee!, Fremont, CA

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  • Weee!
  • Fremont, CA

Job Description

About Weee!Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.This role is onsite 5 days a week in Fremont, CA or La Mirada, CA About the Role Weee! is seeking a talented and passionate Content Marketing Specialist for Weee!'s Vietnamese Marketing Team to create and deliver effective marketing campaigns that focus on the Vietnamese Community. This role will collaborate with Merchandising, Performance Marketing, Product teams to produce best-in-class marketing content targeting the Vietnamese Community to drive user revenue. This is a great opportunity to work with entrepreneurial professionals in a dynamic environment.Responsibilities:Produce effective content including in-app pages, website landing pages, emails, and push notifications for the Vietnamese storefront to promote weekly deals, seasonal promotions, evergreen collections from start to finish. Develop and optimize storefront themed activities and seasonal campaigns per marketing calendar to drive user engagement.Actively support merchandising and marketing team to curate customer-oriented content and SKUs for Vietnamese users, ensuring alignment with overall marketing goals.Curate and manage engaging content across various social media platforms (Facebook, Instagram, TikTok, YouTube, etc.) for Vietnamese team including timely responses to comments, messages.Write compelling copy and create visual content for Vietnamese storefront and official social media accounts that resonate with our target audience.Translate English content into Vietnamese to support marketing campaigns. .Collaborate with the marketing team to find new opportunities for effective new user growthConduct market research, A/B testing and analyze key performance metrics to identify content gaps, opportunities and successes Update weekly on storefront and social media performances to the team members and senior leadership Skills and Qualifications:5 days onsite 1+ year of landing page design, email and push marketing experience1+ year of social media management experience including video content creationA Bachelors' Degree or relevant experience applicable to digital/ social media marketing, advertising, and communications industryStrong understanding of content marketing principles, social media management and copywriting best practicesProficiency in Figma, Canva and Google Sheets (required)Proficiency in Adobe and Excel (preferred)Strong verbal and written communication skills. Native/Bilingual proficiency in Vietnamese, proficient in English is requiredBe in touch with native Vietnamese CommunityBackground in eCommerce, food-delivery a plusHave a passion for making delicious, fresh groceries accessible to everyone!BenefitsComprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages401k, 4% company matchEquityAnnual bonus planVacation and holiday time offMonthly mobile stipendMonthly Weee! Points creditsCompensation RangeThe US base salary range for this full-time position is $66,560-70,000This role may be eligible to discretionary bonus, incentives and benefits Our salary ranges are determined by role, level, and locationThe range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.For more jobs and to find out more about Weee!, visit our career page: Vision Funds

Weee!

Job Tags

Holiday work, Full time, Seasonal work, Local area,

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