Job Description

Campaign Manager

Location: Remote - Hoboken, NJ (Hybrid preferred - open to remote in region)

The Campaign Manager plays a critical role in ensuring accurate revenue recognition and seamless delivery of campaigns sold by the Sales team. This includes both managed-service and self-service campaigns across a variety of media products. The role requires strategic oversight, campaign planning, execution, optimization, and reporting, with a focus on client success and performance.

Key Responsibilities:

• Lead strategic planning and execution for managed and self-service campaigns, serving as a consultative media expert.
• Act as a subject matter expert in media planning, audience targeting, and ad platform activation across digital channels.
• Represent media strategy and execution in client and agency meetings, providing guidance on audience strategy, campaign optimization, and platform best practices.
• Demonstrate in-depth knowledge of media channels, including paid search, programmatic display (onsite/offsite), direct digital sponsorships, CTV, social platforms (Meta, Pinterest, TikTok), digital OOH, and in-store activations.
• Apply full-funnel marketing strategies aligned with client objectives—awareness, consideration, and conversion.
• Collaborate with Sales and Account Management to develop data-driven media proposals that align with client KPIs.
• Drive cross-functional initiatives and represent Campaign Management in broader organizational efforts.
• Lead performance reviews and campaign reporting, offering actionable insights and optimization recommendations.
• Identify opportunities for incremental revenue in partnership with Sales, based on campaign performance and test-and-learn programs.
• Collaborate with Media Insights teams on measurement and campaign analysis.
• Ensure accuracy and consistency in campaign execution from pre-sale through post-sale, adhering to internal QA standards and SLAs.
• Build strong relationships across internal and external stakeholders, delivering excellent client service.
• Partner with cross-functional teams to traffic campaigns across various ad platforms (onsite, offsite, search, social, in-store).

Qualifications:

• Bachelor’s degree in Advertising, Marketing, Journalism, or related field.
• 3+ years’ experience in digital media campaign management, optimization, or operations across paid search, programmatic, display, and social media platforms.
• Strong grasp of digital metrics (CPM, ROAS, CPC, CTR, New Buyers) and ability to apply media math to inform decisions.
• Client-facing experience with problem-solving skills and a proactive approach to risk mitigation.
• Eagerness to learn new platforms and media strategies with a critical, adaptable mindset.
• Comfortable navigating fast-paced, evolving environments with shifting priorities.
• Excellent communication skills, both written and verbal.
• Strong organizational and project management abilities.
• Proficient in Microsoft Excel (pivot tables, data analysis), PowerPoint (visual storytelling), and Outlook.
• Experience with platforms such as Salesforce, JIRA, Tableau, SQL, and Power BI.

Top 3 Required Skills:

• Digital Media Planning
• Programmatic Buying Experience
• Consultative Platform Expertise

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